NEVER ZAPPING FESTIVAL
ADVERTISING FESTIVAL FOR A SPECIALISED AND GENERAL PUBLIC
THOSE FABULOUS SPOTS THAT ENTERTAIN MORE THAN JUST AN AFTER-DINNER MOVIE
WE ARE LOOKING FOR THE BRAVEST ADVERTISERS ON THE INTERNATIONAL SCENE
THOSE IDEAS WE LIKE AND WE DON'T SEE ON TV
Advertisements made for people, which produce rejection of people. This is the most common scenario today. Zapping became fashionable in the 90's and its only purpose is to jump from program to program avoiding ads and any ad break.
Has anyone ever wondered that if ads were of great quality, with a great creative weight, innovative, fun, exciting, close to home.... people would see them as any other program or movie?
"Ads made for people,
wich people do like."
Why do short film festivals exist for a general audience and not advertising festivals when there are spots and ideas that are better than many short films?
The world of advertising is sectorized, wealthy agencies and some less and less creative creatives. Advertisements made for people predominate and generate rejection in people. Good ideas and advertisements people like are only seen in advertising conclaves, few are seen on TV.
Advertising festivals are made by and for publicists, let's get out of this ghetto, advertising can entertain and train like other cultural disciplines such as: cinema, art, theatre or music. Let us communicate the good things of advertising and let us make the great creative people and good agencies public.